If you’re new to your Instagram account, you might be a little intimidated by its contents. Instagram is a hub of professional artists, people trying to become professional artists, and people simply trying to take a good photo copying their tactics.
But what do they post? Well, different users post for different reasons. If you’re not sure of where to start on your Instagram journey, take a look at our guide to find out more.
The entry level reason to open an Instagram account is basically to have an ongoing photo album that will never fill up. You can add photos of all your favourite memories as they happen and share them with your friends and family too.
This is a simple one to get into. You’re having fun, you take a photo, you post it to your Instagram: you’re done. There are no deadlines, no pressure, you can get a little creative with your caption and editing, but it’s basic enough that you can enjoy it casually.
If you want to take it a step further, you can visit mysocialbook.com/pages/instagram-book-photobook to create your own photo album full of your Instagram snaps.
Once you’ve been doing it a while, you might find your social media presence turns into something more. Like what, you ask?
If you have a hobby you love, you can share that on your Instagram. This might just naturally come about as a matter of you enjoying yourself and wanting to share that with someone, or everyone, but there are others that dedicate an account to their passion.
There are a lot of reasons why you might do this. You might not want to sway the spotlight if you are engaging with activism on the platform, you might simply want to keep life and hobby different, or you could have aspirations of turning your second channel into a side business. With brand deals and advertising up for grabs you can turn anything from healthcare to knitting into a side business online. As long as you’re passionate about it, the people following you will be and you will be able to make a little extra pocket money.
If you are thinking of making your Instagram a business page, you might need to upgrade your content.
Making sure you have the right tools is the first step. Any photo you take should be well lit, which will help your poor-quality phone camera to focus and come out less blurry, so invest in a ring light. They are so common now that supermarkets are selling them, and they are a lot cheaper than investing in a DSLR camera.
At one point it might come to that though, too. Your audience is going to be able to tell the difference between phone-captured footage and a DSLR, especially if you are filming.
From there it’s about being creative. Channel your inner Gordon Parks, Ansel Adams or even Coco Chanel. Play with subject, tones and colour and see what your photos can turn into.