Twitch picked potentially the worst week possible to confirm its controversial new revenue split, switching from a 70-30 percent split in top streamers’ favor to an even 50-50 percent after that streamer makes $100,000.
In our latest blog post, we tackle a topic that’s been at the forefront of the community for some time – the rev split.
We also provide a related update around monetization for a subset of Partners.
Read here: https://t.co/zP6xcCtJAQ pic.twitter.com/KAwOMDIkmm
— Twitch (@Twitch) September 21, 2022
It was reported that Twitch was mulling over the new split in April, when the proposal landed like a lead balloon among many streamers who saw it as nothing more than a profit-boosting ploy on Twitch’s part at their content creators’ expense. The final announcement (in the form of a blog post by Twitch president Dan Clancy) appeared to do little to change their minds.
«We’re taking more money, even though no one takes this much. To compensate, make more money for us to take.»
Not that it affects nobodies like me, but Twitch, you’re crapping your pants and everyone can smell it. https://t.co/Secb9OXiKr
— Plague Of Gripes (@PlagueOfGripes) September 21, 2022
Strange being at a YouTube event rn directly speaking to executives while Twitch greeds for profit. Killing your viewerbase w/ more ads & hurting the backbone of your company, the creators
We want to see success from both platforms since competition is good but Twitch is throwin https://t.co/RcEvOCUlZU
— RAE (@Valkyrae) September 21, 2022
Twitch turned into a shit platform didn’t it.
What goes around comes around.
— Dr Disrespect (@DrDisrespect) September 21, 2022
While most smaller Twitch streamers have a 50-50 split deal already, the 70-30 split was offered by Twitch to its bigger streamers. It changes on June 1st, 2023, when Twitch will implement a policy that streamers on the 70-30 plan will maintain that for the first $100,000 they make. After $100,000, they’ll then go to the 50-50 plan.
For many streamers, Twitch’s timing couldn’t be worse. The company has been at the center of numerous controversies over the past week as different top streamers have been accused of scamming their viewers for gambling money and covering up sexual assault.
The gambling controversy ultimately caused Twitch to ban any slot or roulette-type crypto gambling streams, essentially handcuffing streamers who made a living off gambling on the platform — though many have also been decrying the allowance of any gambling streams.
Now, Twitch’s announcement that its top streamers will earn less money on its platform has some considering if the site is headed for the graveyard while other top streamers eye potentially greener pastures on YouTube.
Twitch will not exist in 10 years if they continue to take advantage of their viewers and creators. YouTube is looking better for livestreaming by the day
— RTGame Daniel (@RTGameCrowd) September 21, 2022
YouTube did a whole event yesterday so that creators could make MORE money
Twitch announced today that they plan to pay their Streamers LESS money
— Muaaz (@mws) September 21, 2022
I think I will focus on YouTube from now on. I’ve been putting it off, but twitch is really giving me that motivational push that I needed. Thanks twitch 🙂
— Miko (@thecodemiko) September 21, 2022