How it Started
Upset with the attitude of the fashion industry, Niall Jones (CEO) has strived
to help and contribute towards solving the industry’s colossal CO2 emissions.
Jones teamed up with Ian Falconer, CEO at Fishy Filaments, in 2019. Fishy
Filaments are the manufacturers of the Marine Nylon® material used for the
production of Benthos Buttons. Fishy Filaments purchase old nets from
fishermen, giving them an incentive to not disregard them at sea. Ghost
fishing nets make up for 10% of the ocean pollution problem. Fishy Filaments’
Marine Nylon® has a 97% less environmental impact in comparison to virgin
nylon. As the entire manufacturing process for Benthos Buttons is all held in
the same County, transportation emissions are kept to a minimum. As a
result, Benthos Buttons are the most sustainable garment button available.
Wearing it on your sleeve. Spread awareness for our ongoing battle with
We are transparent with our ethical design and manufacture processess. We
are inspired by the relationships we have built over time, and the new
relationships we are yet to make.