WATCH: Lift – are agents on board?

Local airline Lift leans on flexibility (consistent flexible booking T&Cs) and a low-cost operating model to win over travellers and gain traction among travel agencies in South Africa. 

Watch as the airline’s CEO, Jonathan Ayache, chats to Travel News about Lift’s launch strategy, distribution via the GDS, ambitions for regional and other domestic routes, and business-class product that agents can sell. 

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